To build the best surf/skate/outdoor shop
To develop a more sustainable retail model focused on community building and connecting people with the outdoors
Until we get the time to put up more about Proof Lab, heres a few pieces to help fill in the story:
This episode transports you north of the Golden Gate Bridge to Proof Lab, a sprawling shop in redwood-lined Mill Valley, California. The founders of Proof Lab, Will Hutchinson and Nate McCarthy, set out to build more than just a place to pick up the surf equipment needed to survive along the wild Northern California coast—they wanted to create a community hub. The shop boasts everything from a massive indoor skate bowl, to music classes, a pottery studio, plant nursery, even a biodiesel fuel station. It’s a destination shop for surfers throughout Northern California and a cherished part of the Mill Valley community. A dream surf shop, unlike most any surf shop you’ve ever seen.
Vissla Shop Talks
Our Proof Lab San Rafael shop is dedicated to pushing the skateboarding scene in Marin County.