About Us

Our Mission:

To build the best surf/skate/outdoor shop 

To develop a more sustainable retail model focused on community building and connecting people with the outdoors 

Welcome to our new (under construction) website! We just launched this site to try to stay connected in light of the Covid-19 mandated store closures which affected us on 3/17/20. It's our first time selling online, so only a small fraction of our in-store inventory is available, but we are adding more everyday so please check back.

You can also give us a call (415-380-8900) from 10am-2pm everyday. We're doing Free Local Delivery on anything from any of our stores and look forward to helping you out however we can. We cant wait to be backing serving all of you in person, and appreciate any amount of support during these trying times. Be well!

Until we get the time to put up more about Proof Lab, heres a few pieces to help fill in the story:

Surfer Magazine Feature

This episode transports you north of the Golden Gate Bridge to Proof Lab, a sprawling shop in redwood-lined Mill Valley, California. The founders of Proof Lab, Will Hutchinson and Nate McCarthy, set out to build more than just a place to pick up the surf equipment needed to survive along the wild Northern California coast—they wanted to create a community hub. The shop boasts everything from a massive indoor skate bowl, to music classes, a pottery studio, plant nursery, even a biodiesel fuel station. It’s a destination shop for surfers throughout Northern California and a cherished part of the Mill Valley community. A dream surf shop, unlike most any surf shop you’ve ever seen.


Vissla Shop Talks

Shop Talks | Proof Lab from Vissla on Vimeo.


Our Proof Lab San Rafael shop is dedicated to pushing the skateboarding scene in Marin County. 

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